Baggage delays of up to 2 hours left over 200 passengers stuck in the overcrowded baggage claim hall, forcing many to sit on the floor. What should have been a routine arrival became a stressful ordeal.

Group Buy is a limited-time e-commerce platform offering exclusive, rotating deals. The earlier version couldn't support multiple drops, self-collection, or quick content updates — frustrating users and overloading the product team.

AirAsia Rewards is a loyalty platform where users redeem points for flights, lifestyle deals, and travel perks. The old experience confused users with vague labels, unclear calls to action, and poor hierarchy — leading to friction, missed redemptions, and frustrated users.