[Case 02]
More Drops, Less Delay: How We Future-Proofed Group Buy
E-Commerce
Revamped Group Buy for 5× scale and 98% faster updates — no devs needed
Led the UX overhaul and built a self-serve admin portal — validated by 315+ users and ready for weekly product drops.
[Project Overview]
Group Buy is a limited-time e-commerce platform offering exclusive, rotating deals. The earlier version couldn't support multiple drops, self-collection, or quick content updates — frustrating users and overloading the product team.
[Problem Statement]
Users struggled with unclear product info, no order visibility, and limited fulfilment options. Admins were dependent on developers for updates, making it hard to scale or manage drops quickly.
[Industry]
E-Commerce
[My Role]
Lead Designer
[Platforms]
Mobile and Desktop
[Timeline]
November 2024- Jan 2025
Due to project sensitivity, designs aren't shared publicly. Reach out to learn more!
[Outcome]
315+ user inputs shaped the final experience
Admin update time cut by ~93% (2 days → <30 mins)
Ready to support 5+ product drops/week
[Process]
[01] User Research
Conducted 5 concept interviews and 315+ usability test responses
Identified friction in product browsing, unclear CTAs, and lack of order tracking
Discovered unmet needs for self-collection visibility and launch flexibility
[03 Design Solution]
Designed 30+ responsive screens across user and admin views
Created a new admin portal, reducing update time from 2 days to <30 minutes
Enabled 100% content management without developer intervention
[04] Testing & Iteration
Iterated based on 300+ data points
Resolved 3+ usability blockers before launch
Clarified layout, CTAs, and product/service flow based on user patterns
[Key Learnings]
Scale Is a Design Problem
We designed not for one campaign — but for future drops, fulfilment, and growth.
Internal UX Matters
Empowering admins to act fast saved days of manual work and reduced reliance on devs.
Quant Feedback Is Gold
300+ user responses helped us prioritise what really mattered — clarity, speed, and trust.