[

About me

]

What I offer

[

About me

]

What I offer

[

About me

]

What I offer

[About me]

Currently, bringing delight to travellers at the world's best airport.

My background in Psychology and deep UX research skills enable me to uncover the root of user needs, beyond surface-level data.

There’s quiet care and rigour in everything I do and if you’re curious, I’m always happy to share the story behind my craft.

Products should not just work well, but feel right

[How I work]

Rigour in research

Evidence-based research to uncover real user needs

Complexity to clarity

Mapping multi-stakeholder journeys to bring impactful solutions

Iterate and experiment

Initiatives to build replicable processes to improve process efficiency

[Experience]

23

Changi Airport Group

UX/UI Designer

  • Designing digital solutions for travellers and airport partners

  • Conducted over 10 mixed-method studies (e.g. usability testing, in-depth interviews, guerrilla tests, surveys)

  • Spearheaded DesignOps initiatives that reduced design and development timelines by 30%

Enterprise Singapore

Enterprise Singapore

Experience Designer

Experience Designer

  • Designed and delivered an Intranet redesign that resulted in a 74% increase in adoption and usage in a month

  • Spearheaded and strategised for change management and successfully launched product to 1,500 users

21

20

Prudential Assurance Company Singapore

Prudential Assurance Company Singapore

Changi Airport Group

Digital Experience Specialist

Digital Experience Specialist

UX/UI Designer

  • Championed digital workplace transformation and project management of 4 main projects within 6 months

  • Established a new Intranet by creating an information architecture with an 87% adoption rate within a month

  • Designing digital solutions for travellers and airport partners

  • Conducted over 10 mixed-method studies (e.g. usability testing, in-depth interviews, guerrilla tests, surveys)

  • Spearheaded DesignOps initiatives that reduced design and development timelines by 30%

23

Enterprise Singapore
Experience Designer

  • Designed and delivered an Intranet redesign that resulted in a 74% increase in adoption and usage in a month

  • Spearheaded and strategised for change management and successfully launched product to 1,500 users

21

Prudential Assurance Company Singapore

Digital Experience Specialist

  • Championed digital workplace transformation and project management of 4 main projects within 6 months

  • Established a new Intranet by creating an information architecture with an 87% adoption rate within a month

20

[Certifications]

Scrum Alliance

Certified Scrum Master

Nov 2024

Interaction Design Foundation

Data-Driven Design: Quantitative Research for UX

Jun 2024

Interaction Design Foundation

UI Design Patterns for Successful Software

Jun 2024

CuriousCore

UX Career Accelerator

Feb 2023

[Fun facts]

Favorite Podcast

Dive Club

Designers

Favorite Podcast

Dive Club

Designers

Favorite Book

Don't Make Me Think

Steve Krug

Favorite Book

Don't Make Me Think

Steve Krug

Favorite Book

Design of Everyday Things

Dan Norman

Favorite Book

Design of Everyday Things

Dan Norman

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